FCB (ụlọ ọrụ mgbasa ozi)

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Foote, Cone & Belding(FCB), by otu n'ime nnukwu global advertising agency network. O but ndi interpublic Group nwe ya, ha ji Draft uwanile nwe bido na afo 2006, bia were kwa aha Draftfcb na afo 2014 obu ulooru ji aka ha guo onwe ha FCB. [1][2]

Parent interpublic Group bu out n'ime nnukwu agency ano ji conglomerates, ndi ozo bj Publicist, WPP na Omnicom.

Akụkọ ihe mere eme[dezie | dezie ebe o si]

N'ịbụ nke Daniel Lord na Ambrose Thomas guzobere dị ka Lord & Thomas na Chicago na 1873, FCB bụ ụlọ ọrụ mgbasa ozi nke atọ kachasị ochie na US ka na-arụ ọrụ taa. Albert Lasker malitere ịrụ ọrụ maka ụlọ ọrụ ahụ dị ka odeakwụkwọ na 1898, na-arụ ọrụ ruo mgbe ọ zụrụ ya na 1912. Chicago na New York bụ etiti ụlọ ọrụ mgbasa ozi mba ahụ n'oge ahụ, Lasker, nke a maara dị ka "nna mgbasa ozi nke oge a", mere Chicago isi ya site na 1898 ruo 1942. Mgbe ụlọ ọrụ ahụ nwetara Sunkist Growers, Incorporated account, ụlọ ọrụ citrus nọ na-ada ada na mmepụta karịrị akarị. Lasker nyere aka mụbaa oriri oroma site n'ịmepụta ahịa ọhụrụ na mgbasa ozi ya "Drink an oroma".[3] Ojiji Lasker ji redio mee ihe, ọkachasị na mkpọsa ya maka ncha Palmolive, ọgwụ ezé Pepsodent, ngwaahịa ịdị ọcha ụmụ nwanyị Kotex, na siga Lucky Strike, ọ bụghị naanị gbanwere ụlọ ọrụ mgbasa ozi kamakwa gbanwere omenala a ma ama.[4][1][3]

N'afọ 1942, Lasker rere Lord & Thomas nye ndị isi njikwa ya atọ, Emerson H. Foote na New York City, Fairfax Cone na Chicago, na Don Belding na California; ha gbanwere aha ya Foote Cone & Belding . [5][3]

N'afọ 1963, Foote, Cone & Belding malitere inye ngwaahịa wee gaa n'ihu ọha.[6] FCB malitere ịgbasa na Europe n'afọ ahụ.

N'afọ ndị 1970 na '80 ndị ahịa kachasị gụnyere Mazda, RJR Nabisco, AT&T, Coors Brewing Company, Payless ShoeSource na Mattel. N'afọ 1980, ụlọ ọrụ ahụ malitere mgbasawanye mba ụwa.

Na Disemba 1994, FCB mepụtara ụlọ ọrụ ọhụrụ, True North Communications, iji bụrụ onye isi na-egwu egwu mba dị iche iche.[7]

N'afọ 2000, ọ nwere ihe karịrị ọfịs 190 na-ejere ndị ahịa ozi na mba 102.   [citation needed]

N'afọ 2001, ụlọ ọrụ mgbasa ozi Interpublic Group nwetara True North Communications . [7]

Draft Direct Worldwide na FCB jikọtara na June 2006, iji guzobe Draftfcb. N'ihe na-erughị otu afọ mgbe njikọta ahụ gasịrị, n'ọnwa Eprel afọ 2007, Kmart gbanwere akaụntụ $ 740 nde site na Grey New York gaa na Draftfcb Chicago na-enweghị pitch.[8]

Na 10 Machị 2014, a gbanwere aha ụlọ ọrụ ahụ ka ọ bụrụ FCB, ọnwa isii mgbe nhọpụta nke onye isi oche ụwa Carter Murray. [9]

N'afọ 2016, Susan Credle sonyeere ụlọ ọrụ ahụ dị ka Global Chief Creative Officer . [10]

N'afọ 2019, Ad Age kpọrọ FCB na 2019 A-List na FCB / SIX nwetara Data / Analysis Agency of the Year.[11]

Mgbasa ozi na onyinye[dezie | dezie ebe o si]

A matara ụlọ ọrụ ahụ na ọrụ ya n'ọtụtụ asọmpi onyinye - Cannes, The One Show, na asọmpi ụlọ ọrụ Echoes, El Ojo, Effies, na Caples - yana ụlọ ọrụ-nke-afọ maka ụlọ ọrụ New Zealand, [12] Indonesia, [13] na Durban [14] São Paulo, Mexico City na Kuwait. Ọfịs ya na Canada enwetala ụlọ ọrụ dijitalụ nke afọ n'ime afọ anọ n'usoro malite na 2016. [15][16]

Ndị na-achụ nta mmegbu[dezie | dezie ebe o si]

FCB Media malitere mkpọsa ahịa a na-akpọ Bully Hunters nke nwere ihe omume liveestream nke e mere n'etiti Eprel 2018 nke ebumnuche ya bụ ịlụso iyi egwu ụmụ nwanyị ọgụ n'egwuregwu vidio site na itinye "ndị na-achụ nta" iji gbuo ndị mmegbu na egwuregwu Counter-Strike: Global Offensive. Liveestream n'onwe ya nwere ihe nkiri edere edere nke iyi egwu adịgboroja dị ka ndị mmekọ FCB Media mere.

Ndị na-akwado ihe omume ahụ gụnyere SteelSeries, Vertagear, CyberPowerPC, Diverse Gaming Coalition, na National Organization for Women.

SteelSeries weere mkpọsa ahụ dị ka ihe na-emebi akara ha ma gosipụta ọkwa nke itinye aka SteelSeries.[17] Ụlọ ọrụ ahụ wepụtara nkwupụta na-ekwu na ụzọ Bully Hunters si nọchite anya ndị na-agba chaa chaa ezighị ezi ma bụrụ ndị na-enweghị isi, na-agbakwụnye na-ekwu ete SteelSeries etinyeghị aka na njikwa ihe omume ahụ ma ghara ịkwụ FCB Media ụgwọ iji mepụta ya.[18] Onye nnọchi anya CyberPowerPC kwuru "Ihe ha gwara anyị bụ kpamkpam [dị iche?] karịa ụzọ ha si mee ya" nakwa na ha chere na a ghọgburu ha.[19]

Brandon Cooke, onye isi nkwukọrịta zuru ụwa ọnụ nke FCB, gwara Polygon "Dị ka mgbalị a emeghị ihe anyị chọrọ, anyị kpebiri ịkwụsị mmemme a, mana anyị nwere olileanya na mkparịta ụka ọ welitere gbasara ịkwụsị iyi egwu na ịgba chaa chaa na-aga n'ihu".[20]

Ka ọ na-erule ngwụcha mkpọsa ahụ, ndị niile na-azọrọ na ndị nkwado ewepụla nkwado ha.[21][22]

  1. ↑ "Agency Report 2008," Advertising Age May 5, 2008
  2. ↑ "DraftFCB Officially Changes Name to FCB," Advertising Age 10 March 2014 http://adage.com/article/agency-news/draftfcb-officially-fcb/292070/
  3. ↑ 3.0 3.1 3.2 The Most Interesting Adman in the World: The Story of Albert Lasker. Under the Influence. CBC Radio. Retrieved on 27 November 2019."The Most Interesting Adman in the World: The Story of Albert Lasker". Kpọpụta njehie: Invalid <ref> tag; name "CBC" defined multiple times with different content
  4. ↑ Arthur W. Schultz, "Albert Lasker's Advertising Revolution," Chicago History, Nov 2002, Vol.
  5. ↑ "Lord & Thomas", AdAge Encyclopedia of Advertising, 15 September 2003. Retrieved on 2018-07-02. (in en)
  6. ↑ "Foote, Cone Advertising Agency Sells 500,000 Shares to Public; Officers Sell Shares", The New York Times, 1963-09-11. Retrieved on 2024-01-30. (in en-US)
  7. ↑ 7.0 7.1 Interpublic to Acquire True North. adage.com (2001-03-19). Retrieved on 2019-01-04. Kpọpụta njehie: Invalid <ref> tag; name "adage1" defined multiple times with different content
  8. ↑ "Kmart Picks Draftfcb as Agency of Record," DIRECT 18 April 2007
  9. ↑ Morrison. "DraftFCB Officially Changes Name to FCB", AdAge Encyclopedia or Advertising, 10 March 2014. Retrieved on 2018-07-02. (in en)
  10. ↑ Tadena. "FCB Names Susan Credle as Global Chief Creative Officer", Wall Street Journal, 9 June 2015.
  11. ↑ Ad Age 2019 A-List No. 7: FCB (15 April 2019).
  12. ↑ "DraftFCB wins Agency of the Year," Scoop 18 April 2008
  13. ↑ Campaign Brief February 2008
  14. ↑ "FCB Durban named 'Agency of the Year'," Biz Community 11 May 2007
  15. ↑ Jennifer Horn (2019-10-31). Rethink is the 2019 Agency of the Year. strategy. Retrieved on 2019-12-19.
  16. ↑ Josh Kolm (2019-11-05). 2019 Agency of the Year: Digital. strategy. Retrieved on 2019-12-19.
  17. ↑ "Richard Lewis on Twitter", Twitter. Retrieved on 2018-07-02. (in en)
  18. ↑ Our Statement on BullyHunters (en). www.facebook.com. Retrieved on 2018-07-02.
  19. ↑ Twitch. Twitch. Retrieved on 2018-07-02.
  20. ↑ "Bully Hunters organizers shut down campaign after disastrous first stream", Polygon. Retrieved on 2018-07-02.
  21. ↑ Vertagear (en). www.facebook.com. Retrieved on 2018-07-02.
  22. ↑ Diverse Gaming Coalition (en). www.facebook.com. Retrieved on 2018-07-02.
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