Ịmata ihe n'uche
Mmata n'elu nke uche ( TOMA ) bụ ihe nleba anya ka onye na-azụ ahịa si mara. Ọ bụ akụkụ nke omume ndị ahịa, ma bụrụ akụkụ bụ isi nke nyocha ahịa na nzikọrịta ozi ahịa .
Nkọwa nke mmata n'elu-uche[dezie | dezie ebe o si]
Na ahịa, "n'elu-nke-uche" na-ezo aka a ika ma ọ bụ kpọmkwem ngwaahịa ịbụ ndị mbụ n'uche ndị ahịa mgbe ha na-eche banyere otu ụlọ ọrụ ma ọ bụ udi. [1]
A na-akọwa mmata n'elu nke uche na Marketing Metrics : "Akara mbụ nke na-abata n'uche mgbe a jụrụ onye ahịa ajụjụ na-enweghị atụ banyere otu ụdị. Enwere ike ịlele pasent nke ndị ahịa nke akara aka nyere n'elu uche."
A kọwakwara TOMA dị ka "pasent nke ndị zara ajụjụ bụ ndị, na-enweghị mkpali, na-ebu ụzọ kpọọ otu ụdị ma ọ bụ ngwaahịa mgbe a gwara ha ka ha depụta mgbasa ozi niile ha na-echeta na ha hụrụ n'ụdị ngwaahịa izugbe n'ime ụbọchị 30 gara aga." [2]
N'ọkwa ahịa, a na-akọwakarị mmata n'elu dị ka aha aha "nke kacha echeta" ma ọ bụ "kachasị icheta". [3]
Mmata n'elu-uche: ojiji na ngwa[dezie | dezie ebe o si]
Mmata n'elu nke uche bụ ụdị pụrụ iche nke mmata ika . A na-atụkarị mmata nke uche site n'ịjụ ndị na-azụ ahịa ajụjụ ghe oghe gbasara ika na-ebu ụzọ na-abata n'uche n'ụdị otu, dị ka ụlọ oriri na ọṅụṅụ ngwa ngwa (McDonald's). Ndị na-eme nchọpụta ahịa na-enwe ike iwere data a ma gbanwee ya ka ọ bụrụ pasenti iji chọpụta onye na-eduga n'ụzọ na mmata nke uche. [4] Companieslọ ọrụ na-anwa iwulite na ịbawanye mmata ika [5] na-eji usoro azụmaahịa dijitalụ dị ka search engine optimization (SEO), search engine marketing (SEM), mgbasa ozi mgbasa ozi (SMM), ahịa ọdịnaya, na ndị ọzọ. [6]
N'ime nyocha nke ihe fọrọ nke nta ka ọ bụrụ ndị isi ahịa ahịa 200, 50% zara na ha hụrụ metric "top-of- mind" bara uru nke ukwuu.
Hụkwa[dezie | dezie ebe o si]
- Kekọrịta uche
- Nkwalite
- Mmata ika
- Omume ndị ahịa
Edensibia[dezie | dezie ebe o si]
- ↑ 7 Publicity Myths That Can Hurt Your Business by Pam Lontos, published in Exchange Magazine, retrieved on March 26, 2012
- ↑ AllWords.com, retrieved on March 26, 2012
- ↑ See, for instance, Koniewski, M., Brand Awareness and Brand Loyalty, PMR Research Paper, Feb, 2012, www.research-pmr.com
- ↑ Top of Mind Awareness: Definition & Theory. study.com. Retrieved on 2020-12-04.
- ↑ Tools to Increase Brand Awareness (en). flippingbook.com. Retrieved on 2020-12-04.
- ↑ Panel®. Council Post: 15 Smart Ways To Expand Brand Awareness To New Audiences (en). Forbes. Retrieved on 2020-12-04.
Ọgụgụ ọzọ[dezie | dezie ebe o si]
Larson (1989). Persuasion. Reception and Responsibility. Fifth Edition.. Wadsworth Publishing Company. ISBN 0-534-10134-8.