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Ụkpụrụ Mgbasa Ozi

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[1]mgbasa ozi na-ahụ usoro nke usoro nhazi onwe mgbasa ozi na Australia

[1]Ọ na-arụ ọrụ dị ka mgbaaka maka Mgbasa Ozi Community Panel na Ad Standards Industry Jury - e hiwere ụlọ ọrụ abụọ ahụ nwere onwe ha iji ndị na-aha nna na-ama el el el el empresa ozi.

A na-akwado usoro nchịkwa onwe nke mgbasa ozi site na ụtụ ego na mgbasa ozi na Australia. [2]

Akụkọ ihe mere eme

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Ozi mgbasa ozi mgbasa ozi mgbasa ozi na 1998 iji chịkwaa mgbasa mgbasa ozi na Australia.  Ọ akụkọ dị ka ndị ọrụ Mgbasa Ozi Mgbasa Ozi (ASB) mana emere ya ka ọ bụrụ mgbasa ozi na 2018.[3]

ebuka ozi eburu ụzọ leba anya na akara n'okpuru Usoro ụkpụrụ omume Australia Association of National Advertisers (AANA).  Mbugharị ya agbasawanyela n'ịhazi ọtụtụ Koodu na akara ruo ruo [4]

[5]Na 2006 Ad Standards sonyeere European Advertising Standards Alliance (EASA) iji hụ na ọdịdị omume kacha mma maka ihe mgbasa mgbasa ozi.  [1] Ọ na-akwado kpamkpam na European Advertising Standards Alliance (EASA) omume Kachasị Mma.

Statistics na Okwu

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Ụkpụrụ mgbasa ozi na-enweta puku kwuru puku mkpesa kwa afọ. Na 2015 ọ natara ihe karịrị 4000 mkpesa banyere mgbasa ozi 450 dị iche iche, 70 nke a chọpụtara na ọ na-emebi ụkpụrụ mgbasa ozi. [6]

Okwu ndị mmadụ na-ebutekarị na mkpesa bụ gbasara mmekọahụ, mmekọahụ na ịgba ọtọ na ịkpa ókè. [7]

Nke kacha mkpesa gbasara mgbasa ozi nke ụkpụrụ mgbasa ozi lere anya bụ mgbasa ozi anụ na anụ ụlọ Australia nke 2016 nke natara ihe karịrị mkpesa 500. [8]

Achụpụrụ ọtụtụ mkpesa megide mgbasa ozi, na-erughị mgbasa ozi 100 kwa afọ na-emebi ụkpụrụ mgbasa ozi. [9]

Oke

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Standardsk pụrụ mgbasa ozi na-atụle mkpesa gbasara mgbasa ozi ma ọ bụ ngwa ahịa n'ofe usoro mgbasa ozi niile n'Australia. [10]

Ọ ga-anabata mkpesa ma ọ bụrụ na ọ dabara n'okpuru koodu na mmalite ọ bụla ọ na-achịkwa.

  • Usoro ụkpụrụ omume AANA
  • Koodu AANA maka mgbasa ozi na mgbasa ozi ụmụaka
  • Koodu mgbasa ozi nri na ihe ọ drinksụ drinksụ AANA na ire ahịa
  • Ekwuru gburugburu AANA na Mgbasa Ozi & Usoro Ahịa
  • Koodu mgbasa ozi Wagering na AANA

ozi mgbasa ozi na- akara koodu maka Kansụl nri na nri nri Australia (AFGC), ime

  • AFGC Na-ahụ Maka Ịre Ahịa Ụmụaka
  • Ụlọ oriri na ọṅụṅụ AFGC ngwa ngwa maka mgbasa ozi na ire ahịa nye ụmụaka [11]

Ọ na-ahụkwa ụkpụrụ omume afọ ofufo maka mgbasa ozi ụgbọ ala maka ụlọ ọrụ Federal nke ụlọ ọrụ ụgbọ ala. [12]

Standardskpụrụ mgbasa ozi na-anakọta mkpesa maka Usoro Ịre ahịa mmanya na-aba n'anya nke atụmatụ atụmatụ mmanya mmanya, [13] n'agbanyeghị ikpe n'okpuru Usoro a bụ nke ABAC na-ekpe ikpe. [14]

Usoro mkpesa

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Ndị otu ọha nwere ike ime mkpesa gbasara mgbasa ozi ọ bụla n'ederede na ụkpụrụ mgbasa ozi, ma ọ bụ site na webụsaịtị ha, site na fax ma ọ bụ biputere. [15]

Ozugbo enwetara mkpesa, Standards Mgbasa ozi ga-enyocha mkpesa ahụ ma ọ bụrụ na ọ dabara n'okpuru oke nke Codes na Initiatives [4] a ga-ebuga mkpesa ahụ na Panel Community Ad Standards (Panel). [16] maka ntule. A na-enyekwa ndị mgbasa ozi ohere ịnye nzaghachi na Panel. [17]

Ogwe ahụ bụ ndị otu 20 nke obodo na-enweghị njikọ na ụlọ ọrụ mgbasa ozi ma ọ bụ otu mmasị. Ogwe ahụ na-agụnye ndị sitere n'ụdị afọ dị iche iche na nzụlite ma nwee oke nha anya na okike. [16]

Otu panel na-ezukọ ugboro abụọ n'ọnwa iji tụlee mkpesa. Otu panel ga-atụle mkpesa/s, mgbasa ozi na nzaghachi onye mgbasa ozi wee mee mkpebi dabere na ma mgbasa ozi ahụ mebiri nke ọ bụla n'ime usoro ndị dị n'okpuru Usoro na mmalite. [18]

Ọ bụrụ na akwadoro mkpesa megide mgbasa ozi ọ bụla, a ga-arịọ onye mgbasa ozi ka ọ wepụ ma ọ bụ megharịa mgbasa ozi mmejọ ozugbo enwere ike. [19]

Hụkwa

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  • Ndị nwe ụkpụrụ mgbasa ozi
  • Board nke nhazi ọkwa Australia
  • Nnyocha na Australia

Ntụaka

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  1. ↑ 1.0 1.1 "About us", Ad Standards. Retrieved on 2016-11-18.
  2. ↑ "Levy questions and answers", Ad Standards, 2015-07-09. Retrieved on 2016-11-18.
  3. ↑ (2015) Irk, Eeek, Oh! & Really? 40 years: self-regulation meeting community standards in advertising. Advertising Standards Bureau, 16. Retrieved on 18 November 2016. 
  4. ↑ 4.0 4.1 "Codes and Initiatives", Ad Standards, 2015-05-08. Retrieved on 2016-11-18."Codes and Initiatives".
  5. ↑ Best Practice Recommendations | EASA. www.easa-alliance.org. Retrieved on 2016-11-18.
  6. ↑ "Viewers got extremely upset about these cheeky ads", NewsComAu. Retrieved on 2016-11-18.
  7. ↑ "Australia's first ever complaint about an ad: 40 years of advertising self-regulation", Smart Company. Retrieved on 2016-11-18.
  8. ↑ "Aus Day Ad The Most Complained About Ever, B&T Takes Walk Down Ad Grievance Lane - B&T", B&T, 2016-01-15. Retrieved on 2016-11-18. (in en-US)
  9. ↑ "Is there any point to the Advertising Standards Bureau? - Mumbrella", Mumbrella, 2013-10-30. Retrieved on 2016-11-18. (in en-US)
  10. ↑ "What is an advertising or marketing communication?", Ad Standards, 2015-10-19. Retrieved on 2016-11-18.
  11. ↑ Advertising to Children » Australian Food & Grocery Council. www.afgc.org.au. Retrieved on 2016-11-18.
  12. ↑ Voluntary Code of Practice for Motor Vehicle Advertising. www.fcai.com.au (2007-10-01). Retrieved on 2016-11-18.
  13. ↑ The Alcohol Beverages Advertising Code Scheme | The Code. www.abac.org.au. Retrieved on 2016-11-18.
  14. ↑ The Alcohol Beverages Advertising Code Scheme | About the ABAC Scheme. www.abac.org.au. Retrieved on 2016-11-18.
  15. ↑ "Making a complaint", Ad Standards, 2015-04-21. Retrieved on 2016-11-18.
  16. ↑ 16.0 16.1 "Ad Standards Community Panel", Ad Standards, 2015-04-15. Retrieved on 2016-11-18."Ad Standards Community Panel".
  17. ↑ "Responding to complaints", Ad Standards, 2015-05-15. Retrieved on 2016-11-18.
  18. ↑ "Community Panel meetings", Ad Standards, 2015-05-15. Retrieved on 2016-11-18.
  19. ↑ "Notification of the outcome", Ad Standards, 2015-05-15. Retrieved on 2016-11-18.
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