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Ụlọ Ọrụ Na-agbanye Bottle asaa

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Seven-Up Bottling Company Ltd bụ onye na-emepụta ihe ọṅụṅụ dị nrọ nke hiwere isi na Lagos, Nigeria. E kwuburu ọnụ ahịa ya na Nigerian Stock Exchange mana kazuchara oke ahịa ọha pụtara site n'aka' ndị ezinụlọ onye guzobere ya, ọ ghọrọ nke onwe. Seven-Up Bottling Company Ltd bụ otu n'ime nnukwu ụlọ ọrụ emepụta ihe na Naijiria, na-emepụta ma na-ekesa ụfọdụ mmanya na-amasị obodo na obodo dị ka; Pepsi, 7Up, Mirinda, Teem, Mountain Dew, H2oH!, Lipton Ice Tea, Supa Komando Energy Drink na mmiri ọṅụṅụ Aquafina.

SBC nwere ụlọ ọrụ itoolu na-etinye karama na ụlọ ọrụ mmepụta ihe ọkaibe dị n'akụkụ dị iche iche na mba ahụ.[1]

Mmepụta nke ngwaahịa mbụ ya, 7-Up malitere na October 1, 1960. [2] Ọrụ ahụ bụ echiche nke ezinụlọ El-Khalil si Lebanọn. Onye isi ezinụlọ ahụ guzobere ụlọ ọrụ njem na Naijiria wee kpebie ịbanye n'ahịa ihe ọṅụṅụ na-atọ ụtọ iji sọọ mpi na Leventis duziri Nigerian Bottling Company (NBC). N'afọ ndị 1960, ụlọ ọrụ ahụ wepụtara ụdị ngwaahịa dị iche iche gụnyere Howdy, Crush, Howdy Tonic Water, na Howdy Ginger Ale. Ahịa mbụ nke ụlọ ọrụ ahụ dị n'ime Mid-West na Western Nigeria n'ihi ọnọdụ nke ụlọ ọrụ ya na Ijora, Lagos. Iji mee ka a mara ma soro NBC na-asọ mpi, ha kesara ụlọ ahịa ndị a na-akpọ kiosks n'èzí nye ndị na-ere ahịa.

N'afọ ndị 1970, ka gọọmentị kwupuụtachara iwu ụmụ amaala, ezinụlọ El-Khalil rere azụmahịa azụmahịa ikwa akwa. Faysal El-Khalil, onye na-elekọta ụlọ ọrụ njem, sonyeere Seven-Up wee bụrụ onye isi njịkwa ya. Ka ikike ịzụ ahịa nke ndị ahịa na-abawanye, ụlọ ọrụ ahụ malitere mmemme gbasawanye na mmalite nke mmụba mmanụ Naịjirịa n'ime 1970s. E wuru ụlọ ọrụ mmepụta ihe ọhụrụ na Oregun ma soro otu na Ibadan na Aba. Mgbalị ụlọ ọrụ ahụ na-eme maka mgbasa ozi mba niile emeela ka e wuo ụlọ ọrụ mmepụta ihe na Kano, Kaduna, Enugu, Benin na Ilorin.[2] Ọtụtụ n'ime mmemme mgbasawanye ya bụ ndị ji ụgwọ.

Ka ọ dị ugbu a, ụlọ ọrụ ahụ na-ere 7-Up, Pepsi, Mirinda, Teem, Supa Komando na Mountain Dew.[3]

Ahịa

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Seven-Up nwere akụkọ ihe mere eme nke nkwado egwuregwu na Naịjirịa. Ụlọ ọrụ ahụ na-akwado ụlọ akwụkwọ bọọlụ ndị ntorobịa.[4]

Ụlọ ọrụ ahụ webatara karama 35cl na 50cl nke Pepsi.[4]

Ebenside

[dezie | dezie ebe o si]
  1. ↑ Home. sevenup.org.
  2. ↑ 2.0 2.1 Utomi (1998). Managing uncertainty : competition and strategy in emerging economies. Ibadan: Spectrum Books Ltd, 375–384. ISBN 9780290028. OCLC 40592019. 
  3. ↑ Abdulrauf. IMPROVING SALES PROMOTION OF A BEVERAGE COMPANY IN NIGERIA Case: Seven-Up Bottling Company Nigeria Plc.
  4. ↑ 4.0 4.1 Egwuatu. "7UP Consolidates On Capital Gains...Needs Injection of Fresh Funds", Vanguard, February 16, 2004.
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