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Ụra Simba

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Ụra Simba (nke a makwaara dị ka Simba) bụ otu ndị Britain na-eme ihe nkiri n'ịntanetị nke e guzobere na 2015. Ọ na-emepụta ndị na eme ìhè ahụ n'ebe nile site n'ime ụmụ ndị ikom abụọ ahụ ma na-ere matarasị, ihe ndina na ihe ndị ọzọ na-ehi ụra n'ọtụtụ mba, gụnyere UK, Canada na China.[1] Njikọ mkpọsa Simba gụnyere John Lewis na Argos na UK na ụlọ ahịa Sleep Country na Canada.[2][3]

Akụkọ ihe mere eme

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Ura Simba bụ nke Steve Reid, James Cox na ezinụlọ McClements guzobere na 2015 na UK.[4][5] Cox tụrụ arọ abua zuru ihe nọr ka ébé ihe aha ụlọ ọrụ ahụ n'ihi na ọ bụ aha anụ ụlọ o ji mee ihe maka onye mmekọ ya.[6]

N'ime afọ mbụ nke mmalite ụlọ ọrụ ahụ, ụra Simba rere matarasị ngwakọta mbụ ya na UK. Ụlọ ọrụ ahụ mepụtara matarasị ahụ mgbe ọ nyochachara data profaịlụ ahụ site na nde mmadụ iri gburugburu ụwa, na njikọ aka na ụra na Live Institute, ma rụpụta ya na ụlọ nzukọ ndị juu ọchịchị nke ga esi na ahọrọ ihe ọrụ na Derby, England.[7][8]

Na Machị 2016, Simba nwetara £ 1 nde na ego site n'aka ndị na-etinye ego gụnyere Sir John Hegarty, yana Richard Reed, onye guzobere Innocent Drinks, na Tom Teichman.[9]

Usoro itinye ego mbụ nke Simba sochiri site na mmụba nke £ 5 nde n'ọnwa Ọktoba 2016, ka ndị na-etinye ego na-achọ ịkwado uto mba ofesi nke ụdị dị ka France na Canada.[10] Ụlọ ọrụ ahụ natara £ 9 nde ọzọ na Febụwarị 2017, tupu ọ kpughee £ 40 nde ọzọ na Nọvemba 2017.[11][12] Usoro B nke ụlọ ọrụ Atami Capital duziri ma tinye ndị nkwado, dị ka Nigel Wray, onyeisi oche nke klọb rugby union nke Saracens, na ụlọ akụ onwe onye nke Switzerland Lombard Odier.[13][14]

N'ọnwa Eprel 2017, Simba goro onye Real Madrid na Wales na-agba bọọlụ mba ụwa Gareth Bale ka ọ duzie mkpọsa nkwalite, nke gụnyere mmepe nke oche ụgbọelu e mere iji mee ka ụra dịkwuo elu.[15][16][17]

Onye ọchụnta ego Britain bụ Allan Leighton nọchiri Tom Teichman ka ọ bụrụ onyeisi oche nke Simba Sleep n'ọnwa Ọgọstụ 2018, ka ọ na-aga n'ihu na-eje ozi dị ka onyeisi oche nke The Co-operative Group.[18][19]

Mgbe ya na Gareth Bale rụchara ọrụ, ụlọ ọrụ ahụ kpọrọ onye egwuregwu rugby England Maro Itoje na July 2019 dị ka kpakpando nke mkpọsa ahịa UK ya na-esote, nke gụnyere mmalite nke ngwa na-enyocha usoro ụra.[20][21]

Na mbido afọ 2020, Simba malitere ịrụ ọrụ na mba itoolu gafee Europe, Eshia, na North America ma nweta nde $ 24 ọzọ na itinye ego site na ụlọ ọrụ America Cartesian Capital.[22][23][24]

Ngwaahịa

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Matarasị nke ụra Simba nwere okpukpu ise nke ụfụfụ na isi iyi 2,500, nke na-enye ohere ka a fụchie ya n'ime abụọ ma tinye ya na igbe katọn.[25] N'ọnwa Ọktoba 2019, ụra Simba wepụtara ụdị dị elu nke matarasị ngwakọta ya, nke nwere isi iyi 5,000.[26]

Simba weputara duvet nwere Outlast, teknụzụ nke e mepụtara maka NASA iji chebe ndị na-eme njem n'ime mbara igwe site na mgbanwe okpomọkụ n'oge nyocha mbara igwe. Ụlọ ọrụ ahụ emeela ụdị nke ya nke teknụzụ ahụ, nke a maara dị ka Stratos, nke ọ na-eji na duvets na pillows ya.[27][28]

Ntụaka

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  1. ↑ "London-based mattress startup Simba Sleep that produces most advanced mattresses in the world bags €21.5M", Silicon Canals, 6 January 2020. Retrieved on 23 October 2020. (in en-US)
  2. ↑ Butler. "Sleepy world of retail mattress sales gets rude awakening", The Guardian, 23 March 2018. Retrieved on 24 October 2020. (in en-GB)
  3. ↑ Simba agrees Canadian distribution deal (en). www.furniturenews.net. Retrieved on 23 October 2020.
  4. ↑ How Simba Sleep's founders raised £58 million | Gentleman's Journal (en-GB). The Gentleman's Journal. Retrieved on 23 October 2020.
  5. ↑ This British mattress start-up has just raised £5m (en-GB). Londonlovesbusiness.com (13 October 2016). Retrieved on 23 October 2020.
  6. ↑ Simba Sleep's James Cox talks firmness, pet names and the importance of conical springs in mattresses (en-GB). CityAM (13 June 2016). Retrieved on 5 November 2020.
  7. ↑ Wake up call: Simba Sleep is the hybrid mattress changing the way we sleep. Wallpaper* (31 August 2016). Retrieved on 24 October 2020.
  8. ↑ Manning. "Sleep sells: how mattress companies woke up to the science of slumber", The Guardian, 13 November 2018. Retrieved on 24 October 2020. (in en-GB)
  9. ↑ Loizou. "Mattress maker rouses investors", The Times. Retrieved on 23 October 2020. (in en)
  10. ↑ Quinn. "Mattress start-up Simba wins firm support in £5m funding", The Telegraph, 12 October 2016. Retrieved on 23 October 2020. (in en-GB)
  11. ↑ Quinn. "Mattress retailer Simba Sleep raises £9m from raft of new City investors including husband of Heineken heir", The Telegraph, 12 February 2017. Retrieved on 23 October 2020. (in en-GB)
  12. ↑ The mattress startup battle's heating up in the UK as Simba gets in bed with top City investors (en-GB). CityAM (13 February 2017). Retrieved on 23 October 2020.
  13. ↑ Evans. "Cash under the mattress at Simba Sleep", The Times. Retrieved on 23 October 2020. (in en)
  14. ↑ Online mattress startup Simba closes £40 million investment round (en-us). markets.businessinsider.com. Archived from the original on 31 December 2018. Retrieved on 23 October 2020.
  15. ↑ Hipwell. "Bale is role model for the laid back", The Times. Retrieved on 26 October 2020. (in en)
  16. ↑ The aeroplane seat helping Gareth Bale get to sleep (en). fourfourtwo.com (11 April 2017). Retrieved on 26 October 2020.
  17. ↑ This Mattress Company May Have Designed the Most Comfortable Airplane Seat Ever (en). Fortune. Retrieved on 30 October 2020.
  18. ↑ Allan Leslie Leighton, Simba Sleep Ltd: Profile and Biography (en). Bloomberg.com. Retrieved on 26 October 2020.
  19. ↑ Gill. "Ex-Asda boss Leighton aims to deliver Simba bounce", The Telegraph, 13 August 2018. Retrieved on 26 October 2020. (in en-GB)
  20. ↑ Simba launches 'national sleep campaign' with rugby star Maro Itoje (en). Prolific London (23 July 2019). Archived from the original on 29 September 2020. Retrieved on 5 November 2020.
  21. ↑ Can Simba's new app improve your sleep? We put it to the test (en). Evening Standard (15 August 2019). Retrieved on 5 November 2020.
  22. ↑ London-based mattress startup Simba Sleep that produces most advanced mattresses in the world bags €21.5M (en-US). Silicon Canals (6 January 2020). Retrieved on 24 October 2020.
  23. ↑ Simba raises $24m agreement with Cartesian Capital Group (en-GB). UKTN (UK Tech News) (3 January 2020). Retrieved on 23 October 2020.
  24. ↑ Hurley. "Simba Sleep bundles up US deal to fund global growth", The Times. Retrieved on 23 October 2020. (in en)
  25. ↑ Margolis (16 October 2020). Mattress wars: rude awakening for a sleepy market. Financial Times. Retrieved on 24 October 2020.
  26. ↑ Simba Hybrid Pro Mattresses (en). Which?. Archived from the original on 30 October 2020. Retrieved on 5 November 2020.
  27. ↑ Rear. "The best pillows for a luxurious night's sleep", The Telegraph, 21 December 2018. Retrieved on 11 November 2020. (in en-GB)
  28. ↑ Walden (14 May 2019). Simba unveils new hybrid pillow and duvet inspired by space suits (en-GB). House Beautiful. Retrieved on 11 November 2020.
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