Daniel Starch
| Ụdịekere | nwoke  |
|---|---|
| Mba o sị | Njikota Obodo Amerika |
| Aha enyere | Daniel |
| Aha ezinụlọ ya | Starch |
| Ụbọchị ọmụmụ ya | 1883 |
| Ebe ọmụmụ | La Crosse |
| Ụbọchị ọnwụ ya | 1979 |
| Ebe ọ nwụrụ | White Plains |
| Ọrụ ọ na-arụ | psychologist, market researcher |
Daniel Starch (1883-1979) bụ ọkà n'akparamàgwà mmadụ na onye nyocha azụmaahịa America. A na-ewere ya dị ka otu n'ime ndị ọsụ ụzọ nke ịzụ ahịa na nyocha ndị ahịa na mmalite narị afọ nke 20.
Ndụ
[dezie | dezie ebe o si]Starch nwetara BS na mgbakọ na mwepụ na akparamaagwa site na Morningside College na Iowa . Mgbe nke ahụ gasịrị, ọ kwagara maka ọmụmụ akwụkwọ postgraduation na Mahadum Iowa, ebe ọ gụchara PhD na nkà mmụta uche na 1906. Onye ndụmọdụ ya bụ Charles E. Seashore. Mgbe nke ahụ gasịrị, ọ rụrụ ọrụ nwa oge dị ka onye nkuzi na Iowa wee gaa n'ihu na-akụzi na Wellesley College na Massachusetts ka ọ na-aga n'ihu ọmụmụ na Mahadum Harvard . Na 1908, ọ ghọrọ prọfesọ na Mahadum Wisconsin ebe ọ nọrọ ruo 1919. Site na 1920 ruo 1926 ọ bụ prọfesọ na Mahadum Harvard, na 1923 ọ tọrọ ntọala ụlọ ọrụ nyocha ahịa ahịa Daniel Starch na Staff. Mgbe e mesịrị, ọ gbara arụkwaghịm n'ọkwá ya na Harvard iji tinye uche na ụlọ ọrụ ya ma rụọ ọrụ na ngalaba nkeonwe. Na 1932, ọ rụrụ ọrụ dị ka onye ndụmọdụ na onye nduzi nke ngalaba nyocha nke American Association of Advertising Agency. Starch gbara ụlọ ọrụ nke ya afọ 50 ruo mgbe ọ lara ezumike nká na 1973 mgbe ọ dị afọ 90.
Ọrụ
[dezie | dezie ebe o si]Starch dere ọtụtụ akwụkwọ na ngalaba nke akparamaagwa, mgbasa ozi na nyocha ahịa. Ihe kacha mara amara bụ nnwale na Psychology Education (1911) na ọrụ ọsụ ụzọ ya gbasara Mgbasa Ozi Mgbasa Ozi: Ụkpụrụ ya, Omume, na Usoro ya na Ụkpụrụ Mgbasa Ozi (1923). Ọ nyochara ma chepụta ụzọ iji chọpụta ịdị irè nke mgbasa ozi, n'etiti ha ihe e mesịrị mara dị ka "Starch test" ma ọ bụ "usoro njiri mara starch". Aha aha ya bụ "Starch formula", nke na-akọwa otu esi achọpụta ọnụọgụ ndị mmadụ na-echeta mgbasa ozi zuru ihu site na ọnụ ọgụgụ ndị na-echeta mgbasa ozi nke ọkara ibe.
Ihe ndetu
[dezie | dezie ebe o si]- Merle Curti, Merle E. Curti, Vernon Carstensen: Univ Of Wisconsin: A History V2: Volume II: 1903–1945. University of Wisconsin Press 1949, ISBN 0-299-80572-7. pp. 334, 365 (online copy, p. 334, at Google Books)
- Joan H. Cantor: Psychology at Iowa: centennial essays. Routledge 1991, ISBN 0-8058-0761-6, p. 45 (online copy, p. 45, at Google Books)
- Thorsten Szameitat: Praxiswissen Anzeigenverkauf: So gelingt die Kommunikation zwischen Verlag, Agentur und Kunde. Gabler Verlag 2010, ISBN 978-3-8349-2094-2, pp. 66–67 (online copy, p. 66, at Google Books)
- Pauline Maclaran, Mark Tadajewski, Barbara Stern, Michael Saren: The SAGE Handbook of Marketing Theory. SAGE Publications 2009, ISBN 978-1-84787-505-1, pp. 61, 76, 82 (online copy, p. 76, at Google Books)
- Cathrine V. Jansson-Boyd: Consumer Psychology. McGraw-Hill 2010, ISBN 978-0-335-22928-4, p. 8 (online copy, p. 8, at Google Books)
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Njikọ mpụga
[dezie | dezie ebe o si]- Daniel Starch na adage.com
- Daniel Starch na Ụlọ Akwụkwọ J-MC nke Fame der University nke Iowa
- Daniel Starch, Papers (1883–1979) . Ihe ndekọ nke History of American Psychology of University of Akron (ụdị echekwara)