GWI (ụlọ ọrụ)
| Ụlọ ọrụ mmepụta ihe | market research  |
|---|---|
| Oge/afọ mmalite | 2009 |
| ọdịdị isi ụlọ ọrụ | London |
GWI (nke bụbu GlobalWebIndex) bụ ụlọ ọrụ nyocha ndị na-ege ntị nke Tom Smith hibere na 2009. Ụlọ ọrụ ahụ na-enye nghọta ndị na-ege ntị na ndị na-ebipụta akwụkwọ, ụlọ ọrụ mgbasa ozi na ndị na-ere ahịa gburugburu ụwa. GWI na-enye ndị ahịa ahịa n'ofe mba 48+ nwere panel nke na-anọchite anya ndị ahịa dijitalụ ijeri 2.7, na-eme ka nghọta dị site na ikpo okwu dabere na ndenye aha. [1]
Akụkọ ihe mere eme[dezie | dezie ebe o si]
N'October 2012, GWI tụrụ ndị na-enyocha mgbasa ozi ọha na eze anya na ndị na-ekwu okwu site n'ikwu na Twitter na Facebook nwere nnukwu ndị na-eso ya na China na Vietnam (emesịa buliri mmachibido iwu na Facebook) - mba ndị gọọmentị na-egbochi netwọk mmekọrịta ndị ahụ. Ewelitere akụkọ ahụ site na akụkọ akụkọ dị iche iche gụnyere Huffington Post, Bloomberg, na Financial Times, ebe ịrị elu nke VPN ka ekwuru na ọ bụ isi ihe na-enyere ndị ọrụ ịntanetị na China na-agafe ngọngọ weebụsaịtị. [2] Ihe fọrọ nke nta ka ọ bụrụ afọ iri ka e hiwere ụlọ ọrụ ahụ, yana ndị ahịa gụnyere Google, Spotify, WPP na Omnicom Group, ọ mechiri agba nke mbụ nke usoro ego A na 2018. [3] Ụlọ ọrụ ahụ welitere $180M usoro B ego na February 2022, ma jiri ya kpọrọ ihe na $850M. [4]
Isi mmalite data[dezie | dezie ebe o si]
GWI na-ejikọta data nyocha sitere na nde ndị otu panel na nyocha dị elu yana sayensị data iji nye ndị ọkachamara nghọta nke ndị na-ege ntị. Ikpo okwu na-anakọta data na igwe mmadụ, omume ịntanetị, ịnweta ngwaọrụ, oriri mgbasa ozi, mgbasa ozi mgbasa ozi, na ebe mmetụ ahịa - mgbe nke ahụ gasịrị ọ na-enye data site na chaatị na dashboards.
GWI Core[dezie | dezie ebe o si]
Core bụ ọmụmụ nyocha GWI na-aga n'ihu, nke na-agba ndị ọrụ ịntanetị ajụjụ ọnụ n'ofe ụwa, ihe karịrị ebili mmiri anọ nke nyocha kwa afọ. [5] A na-ajụ onye ọ bụla zara ajụjụ n'ụzọ zuru ezu, na-akpata 200,000+ isi ihe profaịlụ n'ofe ikpo okwu maka nyocha ndị ahịa.
Na 2017, agbakwunyere data ika. Mgbe ewepụtara ya, ọ nyere nghọta n'ime ihe karịrị ụdị 4,000+ esoro [6] ma enwere ike iji ya megide isi mmalite nke data GWI Core.
GWI ọrụ[dezie | dezie ebe o si]
Na 2019, GWI weputara ntọala data B2B mbụ ya, [7] nke na-enyocha omume na agwa ndị ọkachamara na-arụ ọrụ. N'iji otu panel raara onwe ya nye nke ndị na-aza 17,000+, akụkọ mbụ ya na-eji nchọpụta emepụtara na mmekorita ya na Slack Technologies Inc. [8]
Ndị na-ere ahịa na ndị mgbasa ozi na-eji nyocha omenala GWI [9] iji mee nyocha na ọrụ ahaziri iche site na iji panel nke ndị na-azụ ahịa zuru ụwa ọnụ, na-enye ha ohere ịnweta data ahaziri maka ndị na-ege ha ntị. Ọrụ dị iche iche enyere site na ogwe aka omenala ya gụnyere webụsaịtị na nyocha mkpọsa, nleba anya akara, nnwale echiche, na ọmụmụ arụmọrụ mgbasa ozi.
Edensibia[dezie | dezie ebe o si]
- ↑ The Telegraph, Teens drift away from 'traditional' social networks
- ↑ Huffington Post, China Is Twitter's Most Active Country (Despite It Being Banned There)
- ↑ Market research firm GlobalWebIndex takes first VC with $40M Series A (en-US). TechCrunch (25 July 2018). Retrieved on 2020-01-22.
- ↑ GWI gets $180M to fuel update of its market research SaaS (en-US). TechCrunch (February 2022). Retrieved on 2022-07-06.
- ↑ GlobalWebIndex, GlobalWebIndex Tour
- ↑ GlobalWebIndex. Pricing Plans - Free & Premium Data Analytics & Tools - GlobalWebIndex (en). www.globalwebindex.com. Retrieved on 2020-01-22.
- ↑ GlobalWebIndex. 2020 B2B Customer Data - Research On Workplace Behaviors & Attitudes (en). www.globalwebindex.com. Retrieved on 2020-01-22.
- ↑ GlobalWebIndex Launches B2B Workforce Dataset, Partners with Slack on First Report Examining Global State of Work (en). www.businesswire.com (2019-08-15). Retrieved on 2020-01-22.
- ↑ GlobalWebIndex. Custom Market Research, Customized Surveys & Customer Research - GWI (en). www.GWI.com. Retrieved on 2020-01-22.