Ihe Na-esi Nri Ochie
Old spice bu aha ahia ngwa Ihe umunwoke na-eji Nke America meputara gunyere aftershaves, deodorant na antiperspirants, shampoos, body washes na ncha. Nke ndi Procter na Gamble meputara.
Old Spice malitere dị ka Early American Old Spice site na ụlọ ọrụ ncha na ụlọ mposi nke William Lightfoot Schultz, Shulton Inc., na 1937. E bu ụzọ lekwasị anya na ụmụ nwanyị, ebe a tọhapụrụ ngwaahịa ụmụ nwoke tupu Krismas na ngwụcha afọ 1937. [1]
Akụkọ ihe mere eme[dezie | dezie ebe o si]
Ọ bụ ụlọ ọrụ Shulton Company mepụtara ngwaahịa Old Spice, [2] nke William Lightfoot Schultz guzobere na 1934. Otu onye na-azụ ahịa na Bullock's na Los Angeles mere ka Schultz mara banyere ewu ewu nke ụlọ ndị America na-achị, ihe na-eme site na mmeghe nke Colonial Williamsburg na nso nso a. Shultz chepụtara [3] usoro ihe ntecha nke nwere isiokwu America mbụ nwekwara ike ịchọta ihu ọma. Metropolitan Museum of Art na New York nchịkọta nke ihe ndị America oge ochie nyere isi iyi nke mkpali maka imewe nkwakọ ngwaahịa; maka ísì ụtọ, Schultz sitere n'ike mmụọ nsọ nke nne ya, n'ihi ya, ngwaahịa Old Spice mbụ na 1937 bụ ísì nwanyị a na-akpọ Early American Old Spice. [4] nabatara ngwaahịa ahụ nke ọma ya mere Old Spice sochiri ya maka ụmụ nwoke na 1938.
Ngwaahịa ụmụ nwoke gụnyere ncha ịkpụ n'azụ ọnụ na ihe na-esi ísì ụtọ, nke a na-ere na isiokwu ụgbọ mmiri. A na-eji Ụgbọ mmiri eme ihe maka nkwakọ ngwaahịa ahụ. Ụgbọ mmiri mbụ e ji mee ihe na nkwakọ ngwaahịa ahụ bụ Grand Turk na Friendship. Ụgbọ mmiri ndị ọzọ e ji mee Iwu na nkwakọ ngwaahịa Old Spice gụnyere John Wesley, Salem, Birmingham, Maria Teresa, Propontis, Recovery, Sooloo, Star of the West, Constitution, Java, United States, na Hamilton.
N'afọ ndị 1970, Old Spice gbanwere site n'ịbụ akara afụ ọnụ gaa na akara ísì ụtọ site na iwebata ihe na-esi ísì ụtọ dị ka Old Spice Burley . [5]
Ihe odide[dezie | dezie ebe o si]
- ↑ How Old Spice Has Always Remained New ~ Fragrance Reviews ~ Fragrantica. Retrieved on 2016-08-02.
- ↑ How Your Favorite Brands Reinvented Themselves and Made Big Money (en). GOBankingRates (2021-04-27). Retrieved on 2021-08-13.
- ↑ Shulton (en). Cosmetics and Skin. Retrieved on 2020-12-03.
- ↑ The Brand Your Brand Could Be Like: How Old Spice Went Viral (en-US) (2014-12-18). Retrieved on 2016-09-09.
- ↑ Hirschman (2016-01-22). Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning (in en). Routledge. ISBN 9781317386056.