Kansụl Ụkpụrụ Mgbasa Ozi nke India

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[1] Kansụl Standards Mgbasa Ozi nke India (ASCI) bụ mmepụta afụ na-achịkwa onwe nke ụlọ ọrụ mgbasa ozi na India.  Ntọala ntọala na 1985, ASCI debara aha dị ka ụlọ ọrụ akwụkwọ n'okpuru ngalaba 25 nke Iwu ọrụ.

ASCI na-etinye aka na ihe eserese njide onwe onye na mgbasa ozi, na-ahụ maka ihe nke ozi nke ndị na-azụ ahịa.  ASCI na-achọ n'aka na mgbasa ozi mgbaàmà na Usoro nke Nhazi onwe onye, ​​nke mgbasa ozi ka ọ bụrụ iwu ike, nke ọma, eziokwu na eziokwu, na ọ bụghị ihe ize ndụ ma ọ bụ na-edebe ahụ mgbe  ọ na-ekiri ikpe ziri ezi na ezi.  ASCI na-eleba anya na akara n'ofe mgbasa ozi niile dị ka Print, TV, Radio, hoardings, SMS, Emailers, Internet/web-satịtị, nkwakọKekere, broshuọ, ihe nkwado na ebe ire ere wdg.  Ọrụ ASCI ejiriwo ọrụ dị iche iche ọrụ.  Pakistan Department of Consumer Affairs (DoCA), Food Safety and Standards Authority of India (FSSAI), Ministry of AYUSH yana Ministry of Information and Broadcasting .  mgbanwe ha na ndị otu egwuregwu a bụ imekọ ihe ọnụ na mgbasa ozi na-eduhie eduhie na akara na ngalaba dị iche iche.  Na January 2017, Courtlọikpe Kasị Elu nke India na ikpe ya kwe aka ma usoro nhazi onwe onye dị ka ụzọ dị irẹ usoro iwu na ngalaba nke iwu mgbasa ozi maka TV na Radio na India.  ASCI bụ ndị nke Kọmitii Executive nke International Council on Ad Self-Regulation (ICAS).  N'ime ọtụtụ ihe nrite nke European Advertising Standards Alliance (EASA) nyere, ASCI nyere akaebe abụọ Gold Global Best Practice Awards maka Mobile App "ASCIonline" (2016) yana maka ibelata oge ewepụtara iji hazie (2013).

Mmalite[dezie | dezie ebe o si]

[2]Isi ihe anọ bụ isi nke ụlọ ọrụ mgbasa ozi, ya bụ.  mgbasa ozi, ụlọ ọrụ mgbasa ozi, mgbasa ozi na ndị ọrụ aka gba ekiri iji guzobe ASCI.  mgbaàmà nke ASCI bụ idobe ma kwalite obi ọha na eze na mgbasa ozi.  Iwu ha bụ na mgbasa ozi niile ga- eziokwu, nke iwu ntọala na eziokwu, ezigbo na ọ bụghị ihere ụmụ amị, nchekwa maka ndị na-azụ ihe -.  nye ndị nche ha.

Ndị otu ASCI[dezie | dezie ebe o si]

Otu ASCI nwere Board of Governors, [1] Consumer Complaint Council (CCC) [2] na Secretary ya.  ASCI nwere ndị òtù 16 na Board nke Gọvanọ ya, nke ọ elala na-anya anya ndị bụ isi dị ka mgbasa ozi, ụlọ ọrụ mgbasa ozi, mgbasa ozi na ọrụ ndịiche aka dị ka akara, ndu, azụmahịa azụmahịa  wdg.  CCC nwere ugbu a ndị òtù 28: 6 sitere n'ime.  ụlọ ọrụ ahụ na 8 sitere na ọha obodo dịka ndị edi ama ama, ndị ọka iwu, ndị nta ndị, ndị akwụkwọ akwụkwọ, ndị na-azụ, wdg.  Mkpebi CCC na mgbochi mgbasa ozi ọlụ bụ nke ikpeazụ.  ASCI akụkọ Secretary nke onwe ya nke ndị otu 5 nke onye ike ukwu na-eduzi

Ọ dịghị òtù ọzọ na-abụghị nke gọọmentị na India na-achịkwa ọdịnaya mgbasa ozi nke ewepụtara na India. Ọ bụrụ na mgbasa ozi ewepụtara na India dị ka ihe na-adịghị mma, mmadụ nwere ike idegara ASCI na mkpesa ha. CCC ga-enyocha mkpesa a mgbe ọ nyesịrị onye mgbasa ozi usoro kwesịrị ekwesị iji chebe mgbasa ozi ahụ megide mkpesa ahụ, ma dabere ma mgbasa ozi ahụ kwekọrọ na koodu ASCI na iwu nke ala, [3] na-akwado mkpesa ahụ. ma ọ bụ akwadoghị ma ọ bụrụ na akwadoro ya, a ga-ewepụ mgbasa ozi ahụ n'afọ ofufo ma ọ bụ gbanwee. [4]

Nhazi onwe[dezie | dezie ebe o si]

Ihe ahụ nke nta ka ọ bụrụ ngalaba àgwà niile nwere ụlọ ọrụ na-achịkwa ihe omume ha.  Maka mgbasa ozi mgbasa ozi, ruo mgbe 1985 ọ dịghị.  N'ihi nke a, e nwere ọtụtụ mgbasa ozi, na-eduhie eduhie, na mkparị.  Nke a mere ka ndị na-azụ ndị ọrụ inwe ndidi na mgbasa ozi wee kpasuo ya iwe.  Ekpebiri na ọ bụrụ na nke a aga n'ihu na ọ Fast ewe oge maka iwu iwu dịka mmachi ka etinyere na mgbasa ozi.

N'afọ 1985, ASCI nakweere koodu maka njikwa onwe na mgbasa ozi. Site na iwebata koodu ahụ, ebumnuche bụ ịkwalite mgbasa ozi n'eziokwu na nke ọma na asọmpi ziri ezi na ụlọ ọrụ. Ọ ga-ahụkwa na nchekwa nke mmasị ndị ahịa na ihe niile metụtara ụlọ ọrụ mgbasa ozi - ndị mgbasa ozi, mgbasa ozi, ụlọ ọrụ mgbasa ozi na ndị ọzọ na-enyere aka n'ichepụta ma ọ bụ idobe mgbasa ozi.

Achọrọ ASCI[dezie | dezie ebe o si]

Mgbe onye mgbasa ozi na-ekepụta mgbasa ozi, onye akara bụ ndị na-ege ya ntī.  Nzaghachi sitere n'aka onye na-azụ dị mkpa nye onye mgbasa ozi ka o wee nwee obi ike ma ọ bụrụ na ezigara ozi ya nke ọma.  Ọ bụrụ na ndị na-azụ ahuhu chere na otu mgbasa ozi mma ma ọ bụ na ọ bụ igodo na-ejedebe ya, ha ahụ otu ma ọ bụ kansụl nke ha nwere ike ibusa ahụ ha na ndị ga-eme ihe ọ elala kwesịrị ntụkwasị obi  , ma ọ bụrụ na ọ dị mkpa.  ASCI dị ka ụlọ ọrụ na-achịkwa onwe ya na-achịkwa mgbasa ozi bụ ụzọ mgbasa mma n'ihi na fim ya bụ ijere ma mgbasa ozi yana ndị na-azụ ajaaha ozi.

Ntụaka[dezie | dezie ebe o si]

  1. ↑ The Advertising Standards Council of India - FAQ's. ascionline.in. Archived from the original on 14 November 2021. Retrieved on 14 November 2021.
  2. ↑ ASCI | Why Self Regulation. Ascionline.org. Archived from the original on 2010-02-01. Retrieved on 2011-02-12.
  3. ↑ Asci | Asci Code. Ascionline.org (1985-11-20). Archived from the original on 2010-02-01. Retrieved on 2011-02-12.
  4. ↑ Agencies (2007-12-26). ASCI seeks to benefit from global self-regulation practices. Express India. Archived from the original on 2012-10-11. Retrieved on 2011-02-12.

Njikọ mpụga[dezie | dezie ebe o si]

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