Onye na-azụ ahịa Alpha
| obere ụdị nke | economic agent  |
|---|---|
| kọwara na URL | http://neologisms.rice.edu/index.php?a=term&d=1&t=3590 |
Onye na-azụ ahịa alfa bụ onye na-arụ ọrụ dị mkpa na ijikọ ya na echiche dị n'azụ ngwaahịa, wee nabata ngwaahịa ahụ, ma mesịa kwado ya maka ọha mmadụ ndị ọzọ. Ọ bụ ọkachamara n'ihe banyere akụ na ụba Michael Wolf chepụtara okwu ahụ na 1999 wee bipụta ya n'akwụkwọ ya bụ The Entertainment Economy . Ihe atụ Michael Wolf nyere na The Entertainment Economy bụ:
Ndị mmadụ ole na ole mbụ ga-ahụ ihe nkiri na-ekpo ọkụ na-esote, mmadụ ole na ole mbụ nwere ekwentị mkpanaaka, mmadụ ole na ole mbụ ga-eyi pastels ọhụrụ na ihe na-egbuke egbuke-ha niile na-enweta nkwalite ọkwa site na ịmara, ịbụ ndị ọzọ na-eso. M na-akpọ ndị a trendsetters 'alfa ahịa'. Nke ha bụ isi ọrụ nke ijikọ na echiche dị n'azụ ngwaahịa, wee nabata ngwaahịa ahụ, wee kwado ya maka ọha mmadụ ndị ọzọ. Ọ bụrụ na ihe ọkụkụ dị ka mgbawa, alfa nọ na etiti etiti. Ha na-enwe mmetụta nke mbụ ịma jijiji nke mgbawa ma bufee ha na omenala ndị ọzọ. Alfa abụghị otu maka ngwaahịa ọ bụla. Ụmụ nwanyị ndị na-enugharị na ihe nkiri na-emetụ n'ahụ The Bridges of Madison County so ụmụ ha nwanyị gaa Titanic . Ndị na-egwu egwu kọleji bụ ndị chọpụtara Hootie & Blowfish dị iche na ndị na-ege VH1 mere ka ha bụrụ ihe ngosi mba. Ndị mbụ zụtara Jeep dị nnọọ anya site na ndị nne bọọlụ na-eme njem ugbu a na Suburbans ha nwere oche itoolu.
Hụkwa
[dezie | dezie ebe o si]- Onye nkuchi mbụ
Edensibia
[dezie | dezie ebe o si]- Wolf (1999). The Entertainment Economy. New York: Random House. ISBN 0-9674506-5-9.
- Alpha consumer. The Rice University Neologisms Database. Rice University (June 10, 2008). Archived from the original on 2012-02-20. Retrieved on 2012-11-16.
- Lowry. "Can MTV Stay Cool?", Business Week, February 19, 2006. Retrieved on 2012-11-16.
- Grossman. "What's Next?: The Quest For Cool", Time, August 31, 2003. Retrieved on 2012-11-16.
- Early-Adopter Fans Kill ‘Studio 60’! (Maybe.). Daily Intel. New York (October 10, 2006). Retrieved on 2012-11-16.
- Studio 60 Takes a Crack at Alpha Consumers (October 10, 2006). Archived from the original on March 14, 2012. Retrieved on 2012-11-16.
Njikọ mpụga
[dezie | dezie ebe o si]- Kọlụm "Alfa Consumer", Kimberly Palmer, Akụkọ US
- Michael J. Wolf blog