Ouma Rusks
Ouma (nke a na-akpọkarị Ouma Rusks) bụ rusk ndị South Africa nke e ji usoro nri mmiri ara ehi ọdịnala mee. Elizabeth Ann Greyvenstyn mepụtara ya na mbụ n'ime ime obodo nke Molteno, na Eastern Cape, na afọ 1939, na nzaghachi maka atụmatụ nke onye ụkọchukwu obodo ahụ iji nyere aka na mbọ ọchụnta ego nke ụmụ nwanyị nọ n'ọgbakọ ya.[1][2] Akara ahụ na-achịkwa obere ahịa rusk dị n'ógbè ahụ ugbu a, a na-arụkwa ya n'otu obodo ahụ e mepụtara ya na mbụ.[3]
Akụkọ ihe mere eme[dezie | dezie ebe o si]
Na mgbalị iji belata mmetụta ọjọọ nke Great Depression, onye ụkọchukwu obodo ahụ nyere nwanyị ọ bụla nọ n'ọgbakọ ya ego iji malite azụmaahịa mpaghara ma mụbaa ego ezinụlọ ha.[4][5] Onye ọ bụla n'ime ha nwetara ọkara okpueze, nke ya na shilling abụọ na sixpence (ihe ruru £ 30 ma ọ bụ R520 na 2016).[6]
E bu ụzọ ree ha n'okpuru aha "Outspan Rusks" mana a gbanwere ya n'oge na-adịghị anya ka ọ bụrụ 'Ouma' (Afrikaans maka nne nne).[7][8]
N'afọ 1941, ụlọ ọrụ mmepe ụlọ ọrụ gọọmentị (South Africa) nyere Ouma Rusks ego mbụ ya maka £ 1,500.[9][10] Nwa nwa Elizabeth, Leon Greyvensteyn, onye tinyere aka na nguzobe na njikwa ụlọ ọrụ ahụ, gara n'ihu ruo ụlọ ọrụ Simba Chip na afọ 1956.[11]
Ouma ghọrọ akụkụ nke Fedfood na afọ 1970 ha, ma kemgbe afọ 1992 ọ bụ Foodcorp (South Africa) nwe ya.[12] Ka ọ na-erule n'afọ 2012, Foodcorp ka na-elekọta ụlọ ọrụ Ouma Rusks n'obodo Molteno na-ewe mmadụ 250 n'ọrụ.[8]
Ụlọ ọrụ mmepụta ihe[dezie | dezie ebe o si]
Ụlọ ọrụ Ouma dị na Molteno bụ onye ọrụ kachasị ukwuu n'obodo ahụ ugbu a, nwere ndị ọrụ 250.[13][14]
Mgbasa ozi[dezie | dezie ebe o si]
Okwu mgbasa ozi nke Ouma Rusk bụ nke a maara nke ọma na South Afrịka.[15]
Ihe odide[dezie | dezie ebe o si]
- ↑ A flavour of genius. The Marketing Site. Archived from the original on 14 April 2018. Retrieved on 30 July 2016.
- ↑ (May 2011) "Design Indaba Creative Brief". Foodcorp. Retrieved on 18 October 2016.
- ↑ (May 2011) "Design Indaba Creative Brief". Foodcorp. Retrieved on 18 October 2016.
- ↑ Burgess. "Keeping our Ouma (rusks) in Molteno", Framer's Weekly, 21 January 2013. Retrieved on 19 October 2016.
- ↑ Basson. "Ouma's Rusks and her husband's Ford", Leisure Wheels, 3 August 2010. Retrieved on 19 October 2016.
- ↑ Relative value of UK pound (income value). Measuring Worth (30 July 2016). Archived from the original on 2016-05-08. Retrieved on 30 July 2016. “Income Value is measured using the relative average income to buy a commodity.”
- ↑ How a private-public partnership saved the historic Eastern Cape town of Molteno. Ouma (5 November 2013). Archived from the original on 15 May 2014.
- ↑ 8.0 8.1 Esterhuizen. Foodcorp invests R47mn in E Cape upgrade, retains 250 jobs. Retrieved on 2016-07-30.
- ↑ Toit (2014-08-15). KAROO DIARY: Legend of Ouma Rusks. SAPeople - Your Worldwide South African Community. Retrieved on 2016-07-30.
- ↑ 1941 Ouma Rusks. Industrial Development Corporation of South Africa. Archived from the original on 16 August 2016. Retrieved on 30 July 2016.
- ↑ TMS: A flavour of genius. The Marketing Site. Archived from the original on 2018-04-14. Retrieved on 2016-07-30.
- ↑ "Ouma Rusks and Simba Chips - Roaring success steeped in tradition", MWEB. Retrieved on 17 June 2014.
- ↑ Esterhuizen. "Foodcorp invests R47m to save historic Ouma Rusks factory", Engineering News, 29 August 2012. Retrieved on 19 October 2016.
- ↑ Muchatibaya. "How Rusks Became a South African Favourite", Binuns Blog, 16 May 2016. Retrieved on 19 October 2016.
- ↑ Grange. "The brands that define Mzanzi", IOL Lifestyle, 17 June 2014. Retrieved on 19 October 2016.