Promasidor Nigeria
| Ụlọ ọrụ mmepụta ihe | fast-moving consumer goods  |
|---|---|
| Oge/afọ mmalite | 1993 |
Promasidor Nigeria Limited bụ ụlọ ọrụ na-azụ ahịa nke nwere isi ụlọ ọrụ na Isolo, Lagos. Ọ bụ enyemaka nke Promasidor Holdings nke South Afrika. Ụdị ndị isi nke ụlọ ọrụ ahụ gụnyere mmiri ara ehi Cowbell, mmiri ara Loya, ọka Sunvita, Onga na ihe ọṅụṅụ Top Tea.[1] Ụlọ ọrụ ahụ webatara ire mmiri ara ehi na-acha ntụ ntụ na akpa nke ndị asọmpi mechara soro.
Ụlọ ọrụ ahụ bụ onye na-emepụta mmiri ara ehi na Naịjirịa.[2]
Akụkọ ihe mere eme[dezie | dezie ebe o si]
Promasidor Nigeria Limited malitere ọrụ na Naijiria na Machị, na afọ 1993 n'okpuru aha azụmahịa nke Wonder Foods. Mmiri ara ehi bụ ngwaahịa mbụ e webatara na mba ahụ ma na mbụ a na-ere ya na nha yiri nke onye ndu ahịa, mmiri ara ehi Peak. Otú ọ dị, ahịa nke ụlọ ọrụ ahụ na-emepụta mmiri ara ehi 400 gram adịghị agba ume. Iji sọọ mpi na ụdị mmiri ara ehi ndị ọzọ, ụlọ ọrụ ahụ butere nnukwu ngwugwu mmiri ara ehi nke a na-ere ndị na-ere ahịa n'ozuzu ha bụ ndị na-anapụ mmiri ara ehi ahụ site na ngwugwu buru ibu n'ime obere akpa polythene maka ire ere. Usoro ire ere na nkesa a nwetara ụfọdụ traction. Mgbe nke ahụ gasịrị, Cowbell kpebiri ibubata obere akpa mmiri ara ehi iji lekwasị anya na ndị na-enweta ego dị n'etiti na nke dị ala. Atụmatụ ire ere a mere ka ego ụlọ ọrụ ahụ na-enweta. Mgbe nke ahụ gasịrị, ụlọ ọrụ ahụ gara n'ihu na ngalaba ndị ọzọ dị ka ihe ọṅụṅụ chocolate, tii na ihe oriri.[3] N'afọ 2010, ọ dekọrọ ego kwa afọ nke $ 300 nde.[4]
N'afọ 2003, ụlọ ọrụ ahụ gbanwere aha azụmahịa ya site na Wonder Foods gaa na Promasidor iji kwalite otu n'ofe otu ahụ.[5]
Akara[dezie | dezie ebe o si]
Mmiri ara ehi na ihe ọṅụṅụ koko[dezie | dezie ebe o si]
Ngwaahịa mbụ Promasidor webatara n'ahịa mgbe ahụ na-azụ ahịa n'okpuru Wonder Foods bụ mmiri ara ehi Cowbell nke na-eguzo ugbu a na ngwaahịa ya. Ọ sochiri mmiri ara ehi Loya nke e webatara n'ahịa n'afọ 2004 wee weghachiri ya n'afọ 2010 ma n'ikpeazụ, Jean-Jean-Jean-Born. Cowbell bụ onye isi na-akpata ego maka Promasidor na ngalaba ahịa mmiri ara ehi, na Juun, na afọ 2010, akara ahụ nwere ihe fọrọ nke nta ka ọ bụrụ pasent 24 na ọnụ ọgụgụ ahịa, na-eme ka ọnụ ọgụgụ nke Jean-Born.[4]
Ụlọ ọrụ ahụ na-emepụta ihe ọṅụṅụ koko: mmiri ara ehi chocolate Cowbell na chocolate Jean-Born. Ụdị ndị a na-asọ mpi na Nestle's Milo na Cadbury's Bournvita. E webatara chocolate Cowbell n'ahịa n'afọ 2000 ma n'afọ 2011, ọ so n'ime ihe ọṅụṅụ cocoa atọ kachasị elu na mba ahụ.[4]
Nchịkọta[dezie | dezie ebe o si]
N'afọ 2004, ụlọ ọrụ ahụ wepụtara Onga powdered seasoning mepụtara n'ụdị anọ nke crayfish, ọkụkọ, stew na classic.[6] Ọ bụ ihe mbụ e mepụtara na Naịjirịa. N'afọ 2010, ụlọ ọrụ ahụ malitere Onga seasoning cubes.[7]
Mkpụrụ tii[dezie | dezie ebe o si]
Ụlọ ọrụ ahụ wepụtara Top Tea na akpa tii gburugburu n'ọnwa Eprel afọ 1998.[4]
Ahịa[dezie | dezie ebe o si]
N'ime afọ ndị mbụ nke ahia na Naịjirịa, Promasidor jiri usoro ahịa kpọmkwem, ọ gbara ndị otu ahịa ya ume ka ha yiri uwe ụlọ ọrụ ma bịakwute ndị na-ere ahịa na-ere site na kiosk na ebe obibi ma ọ bụ n'akụkụ okporo ámá. E nyere ndị nwe kiosk ndị na-ere ahịa ụgbọelu ka ha na-etinye ya ma gbaa ndị na-azụ ahịa ume ka ha na ndị na-ese ahịa nwee mmekọrịta. Ụlọ ọrụ ahụ kwalite mgbasa ozi ndị a na-elekwasị anya na ụmụaka ndị nwere ike ọ gaghị enwe iguzosi ike n'ihe nye ndị okenye. Iji mepụta ahịa ọhụrụ maka ịzụta buru ibu, ụlọ ọrụ ahụ gara ebe a na-eme achịcha, ebe a na'emepụta ihe oriri na ndị na-emepụta yogọt.[3]
Ụlọ ọrụ ahụ nwekwara akụkọ ihe mere eme nke ịkwado agụmakwụkwọ na ihe omume ndị ntorobịa dịka asọmpi mgbakọ na mwepụ kwa afọ malitere na ngwụcha afọ 1990. Ọ na-akwadokwa ihe ngosi nyocha mgbakọ na mwepụ kwa afọ, Cowbellpedia.[8]
Edenside[dezie | dezie ebe o si]
- ↑ IFC Supports Expansion of Leading Fortified Food Company Promasidor Nigeria Limited with $25 Million Loan. Archived from the original on 2019-01-21. Retrieved on 2022-09-27.
- ↑ (August 2017). Drinking Milk Products in Nigeria. Euromonitor International Sector Capsules.
- ↑ 3.0 3.1 Oyeyemi (2014). Kill or get killed : the marketing killer instinct. Dallas: TP House. ISBN 9780985081591.
- ↑ 4.0 4.1 4.2 4.3 Promasidor. CSL Conference September 2011: Quality Food Products. cslstockbrokers. Retrieved on 20 January 2019.
- ↑ This Day. (February 5, 2003 Wednesday). Nigeria; Wonder Foods Changes Name to Promasidor. Africa News. Retrieved from Nexis Uni.
- ↑ Promasidor launches Onga Cubes into seasoning market.
- ↑ Ogunwale. "Promasidor Launches Onga Cubes Into Seasoning Market", Daily Trust (Abuja), March 23, 2014.
- ↑ Belo-Osagie. "Promasidor restates commitment to STEM", The Nation Nigeria, 17 January 2019.