Zụta ruo mgbe ị nwụrụ

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Zụta ruo mgbe ị nwụrụ

A na-emepụta klas Zụrụ ruo mgbe ị nwụrụ ( BTYD ) nke ụdị ndekọ aha iji weghara àgwà omume nke ndị ahịa na-abụghị nkwekọrịta, ma ọ bụ mgbe ụlọ ọrụ ahụ enweghị ike ịhụ ozugbo mgbe onye ahịa kwụsịrị ịbụ onye ahịa nke ika. [1] Ebumnobi a na-abụkarị iji chepụta na ibu amụma uru ndụ onye ahịa .

Ụdị BTYD niile na-ejikọta usoro abụọ: (1) usoro ịzụrụ ihe ugboro ugboro, nke na-akọwa ugboro ole ndị ahịa na-azụrụ ihe mgbe ha ka dị "ndụ"; na (2) usoro ịhapụ akwụkwọ, nke na-egosipụta ka o yikarịrị ka onye ahịa ọ ga-adaba n'oge ọ bụla. [2] [3]

Ụdị ụdị BTYD a na-ahụkarị gụnyere:

  • Ụdị Pareto/NBD, nke na-emepụta usoro nkwụsị dị ka nkesa Pareto Ụdị II na usoro ịzụrụ ugboro ugboro dị ka nkesa binomial na-adịghị mma [2]
  • Ụdị Beta-Geometric/NBD, nke na-emepụta usoro nkwụsị, dị ka nkesa geometric na nkesa ngwakọta beta, na-emepụta usoro ịzụrụ ugboro ugboro dị ka nkesa binomial na-adịghị mma . [2]

Ebu ụzọ webatara echiche a na 1987, na edemede na Science Management, [4] nke na-eche banyere ịgụta na ịchọpụta ndị ahịa ahụ ka na-arụsi ọrụ ike.

Edensibia[dezie | dezie ebe o si]

  1. ↑ McCarthy. Buy ’Til You Die - A Walkthrough. Buy ’Til You Die - A Walkthrough. Retrieved on 21 March 2019.
  2. ↑ 2.0 2.1 2.2 Fader (Spring 2005). ""Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model". Marketing Science 24 (2): 275–284. DOI:10.1287/mksc.1040.0098. Retrieved on 21 March 2019.  Kpọpụta njehie: Invalid <ref> tag; name "Fader 2005" defined multiple times with different content
  3. ↑ Fader (November–December 2010). "Customer-Base Analysis in a Discrete-Time Noncontractual Setting". Marketing Science 29 (6): 1086–1108. DOI:10.1287/mksc.1100.0580. Retrieved on 21 March 2019. 
  4. ↑ Schmittlein. "Counting Your Customers: Who-Are They and What Will They Do Next?". Management Science 33 (1): 1–24. DOI:10.1287/mnsc.33.1.1. 
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