Dara Treseder

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Dara Treseder
Mmádu
ụdịekerenwanyị Dezie
Aha enyereDara, Oluwadara Dezie
aha ezinụlọ yaTreseder Dezie
Ebe ọmụmụNaijiria Dezie
Ọrụ ọ na-arụmarketing executive, senior vice president Dezie
onye were ọrụApple Inc., General Electric, Carbon, Peloton Interactive, Inc., Autodesk Dezie
ebe agụmakwụkwọHarvard University, Stanford Graduate School of Business Dezie
webụsaịtịhttps://daratreseder.com/ Dezie

[1]Oluwadara Johnson Treseder bụ onye isi ahịa a mụrụ na Naijiria, [2] [3] [4] zụlitere na Ibadan. [5][6][1] gụsịrị akwụkwọ na Mahadum Harvard, [1] ebe ọ nwetara akara ugo mmụta na African Amerikan Studies, [2] na Stanford Graduate School of Business, ebe ọ nwetara MBA na 2014. [7][8] [9] onye guzobere Onye isi oche ojii CMO Njikọ, [1] na Onye isi oche nke ụlọ ọrụ ahụike ọha na eze. [2] [3] [10] bụ otu n'ime ndị otu na-akwado W Magazine.

Treseder [11] onye isi ahịa nke Autodesk ugbu a. [12] [13] gara aga gụnyere CMO na GE Azụmahịa ọhụrụ na GE Azụmahịa, [1] onye isi ahịa na Carbon, na SVP na onye isi ahịa zuru ụwa ọnụ, nkwukọrịta, na ndị otu ụlọ ọrụ na-ahụ maka mmega ahụ Peloton. [14] [2]

Ọrụ[dezie | dezie ebe o si]

Treseder [11] onye isi ahịa nke Autodesk ugbu a. [15] ka Azụmahịa Onye n'ime si kwuo, ọ "dọrọ ụlọ ọrụ ahụ n'ime ihe ngosi" ma "nyere aka nye ego nke anọ nke ijeri $ 1.32, site na 12% site n'otu oge ahụ gara aga", yana inyere aka ịbawanye ọnụ ọgụgụ ndị nkụzi na ụmụ akwụkwọ na-eji ngwaahịa Autodesk site na nde 55 ruo nde 65. [1]

Treseder malitere ịrụ ọrụ na Autodesk n'ọnwa Ọktoba 2022. [16]'ime ọnwa isii mbụ ya na ụlọ ọrụ ahụ, ọ malitere mkpọsa atọ dị mkpa - Emecha egwuregwu nke ocheeze, The Oscars, na ọrụ ụlọ ọrụ ahụ n'inyere gọọmentị France aka iwughachi Notre Dame Katidral. [17] [18] [18]'ime otu ọnwa ọ sonyeere Autodesk, Treseder so ụlọ ọrụ Ryan Reynolds, Mgbalị kacha, rụọ ọrụ iji malite mgbasa ozi TV mbụ nke ụlọ ọrụ ahụ n'ime ihe karịrị afọ iri.

Na 2023, Treseder malitere mkpọsa "Otto Desć" n'oge Oscars 2023, nke natara ihe karịrị nde 25. Mgbasa ozi ahụ gosikwara oge mbụ Autodesk na ndị na-eme ihe na-arụ ọrụ.[19]

Mgbasa ozi Treseder so n'ime mkpọsa mgbasa ozi Autodesk mbụ, na metrik maka onye ọ bụla na-ahụ mmụba dị ịrịba ama n'okpuru mmetụta ahịa ya. [16] ọ na erule n'ọnwa Eprel, ụlọ ọrụ ahụ kọrọ na ọganihu ego nke YoY karịrị 8%, na, ka ọ na emechi ahịa na June 16, ngwaahịa ya ruru 27%, kwa YoY.

Na mbido ọrụ ya, ọ bụ onye njikwa ahịa na FileMaker Inc. na Goldman Sachs. [12] nke ahụ gasịrị, ọ rụrụ ọrụ dị ka CMO na GE Azụmahịa ọhụrụ na GE Azụmahịa, [14] dị ka onye isi ahịa na Carbon, na dị ka SVP na onye isi ahịa zuru ụwa ọnụ, nkwukọrịta, na ndị otu ụlọ ọrụ na ahụ maka mmega ahụ Peloton. [2] [13]

[20] gosipụtara ya na ndepụta CMO Next 2018 nke Forbes. [19] gosipụtakwara ya na Azụmahịa Onye n'ime kacha ọhụrụ CMOs nke 2023 . [1]

Treseder [21] onye isi oche nke ụlọ ọrụ ahụike ọha na eze (PHI), otu na enweghị uru nke na arụ ọrụ iji melite ahụike, ikpe ziri ezi, na ahụike na obodo dị iche iche gburugburu ụwa.

Ìgwè ndị agha[dezie | dezie ebe o si]

Mgbanwe Treseder na Peloton nwetara otuto dị elu, na NPR na eto ya dị ka "otu n'ime ndị isi ahịa kachasị emetụta ọgbọ ya". [1] Magazin Marie Claire nyere ya otuto dị ka onye na akwado ihe ịga nke ọma nke Peloton n'oge ọrịa COVID-19. [2]

[22]'afọ 2022, Forbes nabatara ya dị ka CMO kachasị emetụta n'ụwa, nke kwuru na ikike ya "iche echiche ma mee ihe ngwa ngwa na nzaghachi nye ihe a na atụghị anya ya" mgbe niile, na "nlebara anya ọdịbendị".

[23] ole [24] ole mgbe a gbanwere ndị isi, Treseder kwupụtara na ọ ga-ahapụ ụlọ ọrụ ahụ iji were ọrụ Onye isi ahịa ahịa nke Autodesk n'oge nkeji iri na ise ikpeazụ nke afọ ahụ. Otu isiokwu nke Yahoo Fi[25] bipụtara na-atụ aro na akụkọ a nwere ike imetụta ọnụahịa nke òkè Peloton. [26]'oge Treseder nọ n'ọkwa, ndị otu Peloton ji okpukpu abụọ rịa elu wee ruo ihe karịrị nde 6.9. [1]

Treseder lekọtara ahịa akara, nghọta ndị ahịa, na nkwukọrịta na Peloton, [27] [28] gụnyere mwepụta nke Bike+, zọọ ụkwụ, Peloton Ntuziaka na igwe ịkwọ ụgbọ mmiri ya Ahịrị Peloton. [29] [30] malitere mkpọsa #MyPelotonReason nke nyere ndị otu ohere ịkekọrịta akụkọ ha ma gaa n'ihu na-etolite obodo ndị na-agba ịnyịnya nke Peloton. [31][32][33][34] rụkwara ọrụ na mmekọrịta ọdịnaya ya na Usain Bolt na onye otu ogologo oge Beyoncé. [1] [2] [3]

Ndụ onwe onye[dezie | dezie ebe o si]

Ọ lụrụ William Treseder; ha nwere ụmụ abụọ. [35]

Ihe odide[dezie | dezie ebe o si]

  1. ↑ 1.0 1.1 1.2 Peloton: Dara Treseder : Wisdom From The Top with Guy Raz (en). NPR. Retrieved on 26 October 2021.
  2. ↑ 2.0 2.1 2.2 2.3 DiTrolio (June 30, 2021). Dara Treseder Is the Reason You're Obsessed With Peloton. Marie Claire. Retrieved on October 26, 2021.
  3. ↑ Know Your Worth with Dara Treseder. Ladies Get Paid (June 12, 2021). Retrieved on October 26, 2021.
  4. ↑ Swant. Peloton Hires Dara Treseder As Head Of Global Marketing And Communications. Forbes. Retrieved on October 26, 2021.
  5. ↑ Dara Treseder. Stanford Graduate School of Business. Retrieved on October 26, 2021.
  6. ↑ How This Nigerian Woman Became One of the Most Powerful Execs in Silicon Valley (en). Afrotech. Retrieved on 10 March 2020.
  7. ↑ Leadership & Board (en). Public Health Institute. Retrieved on 2023-08-01.
  8. ↑ Dara Treseder. Public Health Institute. Retrieved on October 26, 2021.
  9. ↑ Dara Treseder | SVP, Head of Global Marketing & Communications, Peloton. Black Executive CMO Alliance. Retrieved on October 26, 2021.
  10. ↑ Drohan (August 14, 2020). Investor Group Including Karlie Kloss and Kaia Gerber Acquire W Magazine. Daily Front Row. Retrieved on October 26, 2021.
  11. ↑ 11.0 11.1 Autodesk. Autodesk Appoints Dara Treseder as Chief Marketing Officer (en). www.prnewswire.com. Retrieved on 2023-08-01.
  12. ↑ 12.0 12.1 Manfredi (2022-09-26). Peloton losing global marketing head to AutoDesk (en-US). FOXBusiness. Retrieved on 2023-08-01.
  13. ↑ 13.0 13.1 Peloton's head of marketing details the brand's 'Sex and the City' response. Ad Age (2021-12-14). Retrieved on 23 May 2022.
  14. ↑ 14.0 14.1 Live video: Autodesk CMO Dara Treseder on brand building, marketing bets amid a shaky economy | Ad Age Marketing News
  15. ↑ O'Reilly. Insider's most innovative CMOs of 2023 (en-US). Business Insider. Retrieved on 2023-08-01.
  16. ↑ 16.0 16.1 Matlins. The Forbes World's Most Influential CMOs List: 2023. Forbes. Retrieved on September 25, 2023.
  17. ↑ Peloton's ex-CMO Dara Treseder on how she hit the ground running at Autodesk. The Drum. Retrieved on September 25, 2023.
  18. ↑ 18.0 18.1 O'Reilly. Insider's most innovative CMOs of 2023. Business Insider. Retrieved on September 25, 2023.
  19. ↑ 19.0 19.1 O'Reilly. Insider's most innovative CMOs of 2023. Business Insider.
  20. ↑ Swant. Peloton Hires Dara Treseder As Head Of Global Marketing And Communications. Forbes. Retrieved on September 25, 2023.
  21. ↑ Ajumobi (June 9, 2023). Dara Treseder - Chief Marketing Officer, Autodesk. Businessday NG.
  22. ↑ Matlins. The Forbes World's Most Influential CMOs List: 2022 (en). Forbes. Retrieved on 2022-10-03.
  23. ↑ Hirsch. "Peloton, the Troubled Fitness Company, Loses Another Top Executive", The New York Times, 2022-09-26. Retrieved on 2022-10-03. (in en-US)
  24. ↑ Movement. What Happened To Peloton's Lead Marketer Dara Treseder And The Wellness Industry At Large? (en). Forbes. Retrieved on 2023-07-14.
  25. ↑ Peloton stock dips amid news of its marketing head leaving to work at Autodesk (en-US). finance.yahoo.com. Retrieved on 2022-10-03.
  26. ↑ Stebbins (2022-09-26). Peloton's head of marketing latest executive to leave company (en). CNBC. Retrieved on 2023-08-02.
  27. ↑ Swant (2020-08-06). Peloton Hires Dara Treseder As Head Of Global Marketing And Communications. Forbes. Retrieved on 2023-10-09.
  28. ↑ DiTrolio (2021-06-30). Dara Treseder Is the Reason You're Obsessed With Peloton. Marie Claire Magazine. Retrieved on 2023-10-09.
  29. ↑ Manfredi (2022-09-26). Peloton losing global marketing head to AutoDesk. Fox Business. Retrieved on 2023-10-09.
  30. ↑ Megan DiTrolio (June 30, 2021). Dara Treseder Is the Reason You're Obsessed With Peloton. Marie Claire Magazine. Retrieved on September 25, 2023.
  31. ↑ What Happened To Peloton's Lead Marketer Dara Treseder And The Wellness Industry At Large?. Forbes (2022-09-27). Retrieved on 2023-08-26.
  32. ↑ DiTrolio (2021-06-30). Dara Treseder Is the Reason You're Obsessed With Peloton. Marie Claire Magazine. Retrieved on 2023-08-26.
  33. ↑ Peloton, the Troubled Fitness Company, Loses Another Top Executive. The New York Times (2022-09-26). Retrieved on 2023-08-26.
  34. ↑ Manfredi (2022-09-26). Peloton losing global marketing head to AutoDesk. Fox Business. Retrieved on 2023-08-26.
  35. ↑ Treseder. Chief Marketing Officer Board Member Investor Wife + Mom. Dara Treseder. Retrieved on October 26, 2021.

Njikọ mpụga[dezie | dezie ebe o si]

  • Ebe nrụọrụ weebụ gọọmentị
  • Ajụjụ ọnụ nke 2021 na TresedernaYouTube
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