Onye na-azụ ahịa
| obere ụdị nke | economic agent  |
|---|
A kọwapụtara onye na-eji ihe okike dị ka "onye ọ bụla ma ọ bụ otu ọ bụla na-emegharị, gbanwee ma ọ bụ gbanwee onyinye nke nwe ya". [1] Ndị na-azụ ahịa ọdịnala na-eji ma na-eri ngwaahịa na ọrụ, ndị na-eri ihe na-eme otu ihe ahụ mana na-agbanwekwa ha n'ụzọ ụfọdụ.
Ọmụmaatụ gụnyere:
- The hacker George Hotz meghere mbụ iPhone na hacked Sony si PlayStation 3, wee nye pụọ ndị a hacks n'efu.
- José Avila mere arịa ụlọ FedEx maka ụlọ ya naanị site na igbe Federal Express .
- Jim Hill, onye ofufe Disney raara onwe ya nye, haziri ma wepụta njem nlegharị anya nke Disneyland na-enyeghị ikike.
N'afọ 2005, The Economist bipụtara otu akụkọ gbasara ọdịnihu nke ihe ọhụrụ, 'The ịrị elu nke ndị na-eji ihe okike'. [2] Edemede a kọwara na ụfọdụ ụlọ ọrụ na-adabere n'ịchọpụta na itinye ikike ọhụrụ nke ndị na-azụ ahịa ihe. Agbanyeghị, ọtụtụ ụlọ ọrụ nwere ike ịnwe egwu ma ọ bụ iwe iwe site na omume nke ndị na-azụ ahịa okike. Hotz, Avila na Hill niile nwetara ihe ọjọọ, na n'ọnọdụ ụfọdụ na-eyi egwu, mmeghachi omume sitere n'aka ụlọ ọrụ ndị ngwaahịa na ọrụ ha weghachitere.
Berthon, et al., tụrụ aro na ụlọ ọrụ nwere ike were ọnọdụ anọ izugbe na ndị na-azụ ahịa ihe. [1] A na-ekpebi ihe ndị a bụ ma omume ụlọ ọrụ n'ebe ndị na-azụ ahịa na-emepụta ihe na-arụsi ọrụ ike ma ọ bụ na-agafe agafe yana ma àgwà ụlọ ọrụ ahụ n'ebe ndị na-azụ ahịa na-emepụta ihe dị mma ma ọ bụ na-adịghị mma.
- Nguzogide (na-arụsi ọrụ ike / adịghị mma): gbochie mmepụta ihe nke ndị ahịa
- Nkwụsị ịda mba (na-agafe agafe / adịghị mma): anabata ma ọ bụ leghara ihe okike ndị ahịa anya
- Na-agba ume nguzo (na-agafe agafe/nke dị mma): emela ka ndị ahịa nwee ike ịmepụta ihe
- Kwado ọnọdụ (na-arụsi ọrụ ike/nke dị mma): na-eme ka ndị ahịa nwee ike ịmepụta ihe
Hụkwa[dezie | dezie ebe o si]
- Prosumer – Person who consumes and produces a product
Edensibia[dezie | dezie ebe o si]
- ↑ 1.0 1.1 Berthon (1 January 2007). "When customers get clever: Managerial approaches to dealing with creative consumers". Business Horizons 50 (1): 39–47. DOI:10.1016/j.bushor.2006.05.005.
- ↑ "The rise of the creative consumer", The Economist. Retrieved on 25 April 2016.
Akwụkwọ akụkọ[dezie | dezie ebe o si]
- Page (1 November 2011). "Web 2.0, Social Media, and Creative Consumers: Special Issue" (in en). Journal of Consumer Behaviour 10 (6): i–iii. DOI:10.1002/cb.390. ISSN 1479-1838.